OUR COMPANY

The CxO Group, LLC is a management consulting firm that specializes in using a Value Forward Sales and Marketing approach to help companies grow corporate revenues.

Today most product and service firms pull their value behind them and force their company into a commodity position with their competitors. When executives say, "We have great service," "we are customer centric," or "our offerings are the best," - they just sound like their competition.

When you market and sell like your competitors - you become identical to your competitors... and you have to price your product or service equal to or less than your competitors.

Instead, Put Your Business Value In Front of You

To grow your firm in this market, you need to integrate your sales, marketing, and strategy programs into one outbound revenue capture approach focused on communicating your business value up front so prospects see you differently than your competition.

Marketing, Sales, Corporate Strategy, And Business Alliances
Cannot Operate As Stand-alone Silos.

To help firms succeed, we use a 360° business value assessment and implementation approach to understand how your firm can create business value that can be marketed and sold to help achieve the goal of corporate revenue enlargement.

Through our Value Forward Sales and Marketing strategies, we develop coordinated business value strategies, engagement marketing lead generation programs, and specific sales processes and techniques to help companies grow business from existing clients and new prospects.

During the last six years, The Value Forward Network has worked with over 400 product and service companies creating these programs. Our clients include a broad range of firms including Fortune 100 companies, mature family-run businesses, VC-funded companies and two people in a garage with a good idea.

Our business approach is based on analytical process using corporate sales and marketing best practices, benchmark models, third party research, and constant business process monitoring with the sales and marketing management teams using our newsletter BDM News, the world’s largest sales strategy newsletter as a research tool.

Win Business

Selling products and services to management is not easy. Successful sales and marketing programs win business. At the end of the day, getting new contracts or purchase orders is the key to growing your top line revenue.

Our Client Base

Value Forward Network works with a diverse mix of product and service-based companies including Fortune 100 companies, family run businesses, associations, venture capital funded businesses, strategic partner focused players, privately-held companies and small start-ups. Through our approaches, we provide our clients with custom designed sales, marketing, and strategy best practice programs that are tactically implemented.

Build a Replicable and Scalable Sales and Marketing Process

Through Value Forward Network’s programs and services, we can help you create a defined value forward sales and marketing process that can be measured, tracked and benchmarked to increase revenue.

In this market, it is eat . . . or be eaten!

Our Management Team

Rick Erling is the President of The CxO Group, LLC., a sales, marketing and leadership consulting company that works with management teams on peak performance improvement. Located at our Dallas, Texas headquarters, Rick is the firm's senior practice executive for our sales, marketing and strategy management consulting engagements. As an entrepreneurial senior executive, Mr. Erling has strong, strategic capabilities built through 25-plus years of engineering, sales, marketing and business planning experiences which span a broad expanse of business categories.

He has served small companies up to very large corporate entities such as Electronic Data Systems Corp. (EDS) (NYSE:EDS) , UGS Siemens, Intergraph, Cincom Systems, Tecnomatix, and the Bell Aerospace division of Textron (NYSE:TXT).

Rick is also the publisher of The CxO News™ (www.thecxonews.com) a national best practices thought leader publication focused on Sales, Marketing and Business Strategies to Increase Revenue and a staff writer to the world’s largest sales and marketing strategy newsletter called BDM News read by over 160,000 weekly subscribers in over 110 countries. Additionally, Rick contributes to the CEO Management, a specialty quarterly newsletter published for senior executives.

Rick credits much of his success at having an early career hands on approach and a integrated manufacturing and engineering experience. His broad experience in Manufacturing, Operations, Sales, Channel Management, Marketing, and Strategy provides a shop-floor to top-floor balanced experienced exposure to sales, technology, marketing and business perspectives that make Rick Erling a valuable member of our Board of Advisors.

Paul DiModica is the founder of the Value Forward Network. As a best selling author, Paul speaks internationally on marketing, strategy and sales best practices.

Paul is the author of the best selling book Value Forward Selling: How to Sell to Management and Sales Management Power Strategies. His new book Value Forward Marketing: How to Use Thought Leadership to Turn Prospects Into Customers is scheduled to be released in 2007.

Prior to launching DigitalHatch and The Value Forward Network, Paul spent over 20 years in business as a Senior Vice President of Sales and Marketing, Vice President of Strategy, Vice President of Operations, Chief Operating Officer and company Founder in private, family-run and public companies with annual revenues up to $900 million.

Paul has been featured or interviewed by the New York Times, Fox News, Selling Power Magazine, Sales and Marketing Magazine, CIO Magazine, CFO Magazine, Entrepreneur Magazine, Training Magazine, Marketing Magazine, Transport Times, Computer World Magazine, Entrepreneur Radio, Chicago Tribune, The Cleveland Sunday Paper, Kansas City Small Business Monthly, The Manager's Intelligence Report, Agent's Sales Journal, Executive Travel Magazine, Wisconsin Professional Journal, Time Compression Technologies Magazine, Minorities and Women Magazine, Broker Agent News, World Fence News, Affluent Magazine, Value Added Partners, The Merchant Magazine, Pennsylvania Business Central Magazine, and many others.